If you’ve ever been in charge of ordering custom printed t-shirts, you know it can take a lot of work! From designing a logo, to finding a printer and even choosing which t-shirt to have the design printed on, the process can either make or break the experience for you! As the founder of an online custom t-shirt company, Coedmonkey.com, Bill Svoboda gives a few pointers to help you not only decide on the right shirt, but choose one that will represent your brand… making people want to wear and talk about it well-past your event.

In 2004 Bill Svoboda started Coed Monkey, an online custom t-shirt company out of his dorm room because of an order-gone-bad. Who knew that ten years later it would turn into a million dollar business with clients ranging from Silicon Valley startups to college residence halls, and everyone in between? But he’s not the normal t-shirt salesman peddling one-time use t-shirts that begin on your back and end in the trash can. Instead, he has created a company that is focused on two things… soft fabric and tailored fits.

Bill always says, “you don’t need to advertise a good party,” so he takes pride knowing that his company is helping canvas the world with custom printed shirts that people actually want to wear, sparking conversations. Beyond t-shirts, Bill is also passionate about coffee, supporting local businesses (especially restaurants), finding good deals on name brand clothes and late night trips to the salad bar at Whole Foods.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx